
Entropik Decode AI is an AI-powered unified consumer insights platform that analyzes users' emotions, attention, and behavior through emotion AI and eye-tracking to deliver deep data insights for market research and UX optimization.
Core technologies include emotion AI for analyzing facial expressions and voice, camera-based eye-tracking, behavioral data analytics, and integrated generative AI to automate insights reports.
Widely used across retail/e-commerce, financial services, healthcare, tech software, and fast-moving consumer goods for consumer behavior analysis, UX optimization, and creative evaluation.
The platform is designed for non-specialists (e.g., product managers, marketing teams) with an intuitive interface and AI-assisted tools to lower the entry barrier and democratize research.
The platform offers data encryption and built-in security features and follows general data protection practices. For specific compliance details, please refer to the official privacy policy and terms.
Yes, the platform provides API/SDK embedded solutions (e.g., Affect API) that allow you to integrate emotion detection features into your apps or websites.
The platform aims to significantly shorten traditional research timelines; some cases report reducing weeks to days, though duration depends on study design and scope.
In the integrated platform, create a study, design tasks and questions, recruit target users, and run real-time sessions with eye-tracking and emotion analysis. You can view AI-generated insights on the dashboard afterward.
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