RealEye

RealEye.io is a browser-based webcam eye-tracking platform that lets you run remote attention studies without extra hardware. Create eye-tracking tests in minutes, then visualize where people look on web pages, ads or any interface with heatmaps and gaze plots—perfect for UX teams, market researchers and academics.

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Features of RealEye

Turn any webcam into an eye tracker—no extra hardware needed

Test images, videos or full live websites with full stimulus settings

Instant heatmaps, gaze plots and AOIs show exactly where users look

Sync mouse, scroll and keyboard events for multimodal insights

Draw custom Areas of Interest (AOI) for pixel-level comparisons

Project dashboard to manage studies, invite participants and monitor data

Export raw data via API or download charts for deeper analysis

Built-in survey builder to collect post-task feedback

Interface available in English, German, Spanish and more

Use Cases of RealEye

Marketers measure ad visibility and brand attention with heatmaps

UX designers spot fixation patterns to refine page layouts and CTAs

Researchers run A/B eye-tracking tests to pick winning designs

Academics collect gaze data for psychology or HCI experiments

E-commerce teams check if product info, price and images get noticed

Content creators validate infographic hierarchy and visual flow

Freelancers deliver professional eye-tracking reports to clients

FAQ about RealEye

QWhat is RealEye?

RealEye is a browser-based eye-tracking platform that uses ordinary webcams to record where people look on screens, ideal for UX testing, advertising research and academic studies.

QDo I need to buy a physical eye tracker?

No. RealEye works with any built-in or external webcam—participants simply open a link in Chrome or Edge and calibration takes under 30 seconds.

QWhat stimuli can I test?

Upload JPG/PNG images, MP4 videos, or enter any URL to test live websites. You control timing, randomization, screen size and instructions.

QHow does RealEye help UX research?

Heatmaps, opacity maps and gaze sequences reveal which elements attract attention, how users scan the page and where they get lost—data you can’t get from clicks alone.

QIs RealEye free?

A free-forever plan includes 5 participants per study. Paid tiers add unlimited studies, white-label reports, API access and team seats—see pricing on the website.

QCan I export the data?

Yes. Download PNG/SVG visuals or pull raw gaze (x, y, time) and AOI metrics through a REST API for analysis in R, Python or SPSS.

QWho uses RealEye?

UX designers, conversion optimizers, ad agencies, e-commerce managers, university labs and freelance researchers in over 60 countries.

QWhat do participants need?

A laptop or desktop with a working webcam, updated Chrome/Edge and a stable internet connection. No install or plug-in required.

QIs the interface multilingual?

Yes. Switch between English, German, Spanish, Portuguese, Polish and more inside your account settings.

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