Prolific is an online research platform that connects researchers with vetted participants around the world to efficiently and reliably collect human data for academic research, AI development, and related fields.
The platform maintains data authenticity and accuracy through rigorous participant onboarding verification, ongoing behavior monitoring, algorithmic quality checks, and built-in attention checks and data validation.
The platform supports rapid study setup; researchers can set up and publish tasks in minutes, with average data collection times typically measured in hours.
The platform supports collecting text, images, audio, and video multimodal data, and supports surveys, experiments, and A/B testing.
The platform offers over 300 demographic and behavioral filters, enabling researchers to precisely target and select the right participant pool.
Prolific uses a per-completed-response pricing model that covers participant compensation and platform service fees; rates vary by user type (e.g., enterprise vs. academic).
The platform advocates ethical compensation, with recommended and minimum fair pay standards; participants receive the full compensation set by researchers.
Yes. The platform provides API and no-code integration options to connect with mainstream research tools, making it easy to automate data collection workflows.
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