Incremental

Incremental is a measurement platform focused on the retail media space, offering neutral, third-party measurement services to help brands scientifically evaluate the true sales lift from advertising.

Its core metric is Incremental Return on Investment (iROI), designed to more accurately reflect advertising’s contribution to sales growth and quantify the incremental sales generated.

Traditional ROAS relies on last-click attribution and may not reflect real incremental lift. Incremental measurement isolates the true causal impact of advertising, controlling for external factors to assess pure incremental sales.

Primarily brands, advertisers, and marketing decision-makers running ads on retail media platforms, helping them optimize ad spend and measure real effects.

Typically requires integrating retail sales data with media spend data. The platform analyzes it through its measurement model. Specific data integration methods should refer to official documentation or consulting services.

According to its public information, Incremental positions itself as a non-media-buying third-party measurement platform, delivering objective measurements free from commercial bias.

Mainly provides the incremental measurement platform, professional insights content, customized consulting services, and integrated measurement and optimization solutions with ecosystem partners.

According to its platform description, Incremental’s measurement approach considers the retail ecosystem and supports cross-channel analysis. For exact capabilities, refer to official materials or contact us.